You see the media all the time doing articles on Startup Stats as I call them and usually they mean nothing.
So here is an example of a startup doing a meaningful stat. Registered users and MAU. Simple but effective.
Yesterday we crossed 800,000 signups to @buffer! 🙂 fast approaching 1M. We have 130,000 (monthly) active users.
— Joel Gascoigne (@joelgascoigne) July 2, 2013
Not every startup has to release stats in my opinion but if you are going to – make them meaningful.
Bold move on Buffer’s part.