Is Path slowly diminishing in global relevance?

I will admit to being a fan of Path but I used to use it more than I do now. I have no specific reason for it but I tend to open it less and less. However when this latest issue happened, http://en.dailysocial.net/post/outrage-over-announcement-that-path-accepted-investment-from-bakrie-group – one of the first things my Mom said when I was complaining about Bakrie was that my Dad would be bummed if I started to use Path less. My Dad uses it to keep tabs on all of us and to see pics of his grandkids. Basically this is the only reason I use Path. My Dad is not on Facebook and Facebook is so complicated these days that a product like Path serves a very real purpose.

Problem is Path has become a social mobile network with privacy being less important than it was originally was. Usually now when I look at Path I just see a mini version of what people are doing on Facebook. I have taken to removing anyone that I don’t want to share moments with and I probably need to prune it down even more.

Now add the Bakrie thing into the mix and I feel less enthusiastic about Path. Long story short is Path raised another round and part of the money came from the well known corrupt Bakrie family. To me this means one of two things. Path is not doing well and they knew Bakrie was a mess but they just want the money. I tend to think this is the reason. The other reason could be Path and it’s execs were not aware that the Bakrie family has a bad reputation and just didn’t realize the ramifications. I find this hard to believe since a simple google search will quickly show you what the world and Indonesians think of the Bakrie family. Not well regarded.

My take is Path is blowing through tons of money on advertising and on growing. However I think they are growing in pockets or specific regions and the global appeal of the product is waning. Taking money from Indonesian investors and focusing on Indonesia only further cements that view in my mind since if Path was growing well globally they would not need an Indonesia specific focus. My point is Path shot for global dominance and didn’t make it. So now they are retrenching some to grow where they are strong but if that country is Indonesia it would mean that Path is stepping down a bit cause Indonesia for a company that was on a global path is not the great prize – it is just another large country to add to the list. Meaning the monetization is low and the bigger they get in specific countries, like Indonesia, further diminishes the global appeal because a product becomes too focused on a country versus the globe.

I could be all wrong on this but I feel Path is struggling to find a global footprint so they are beginning to focus more on where they are having success. That to me is not what Path set out to do. Now add in the Bakrie thing and it all looks a little desperate.

Or perhaps it is just all about greed. Which leads me to think that Path and Bakrie make good bedfellows.

In the meantime I moved Path off of my home screen.

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