Messing with your brain

I am sure you have all heard about the Facebook experiment – I really don’t know what to say other than I am not surprised.

What it brings me to is realizing that a lot of us in the product world need to think about when designing our products that the human mind is complex – we tend to build things sometimes without remembering this. Meaning there is lot more to your product than the bits – you have to think about how people will react to it and how you might be able to invoke the reactions you want.

I found this video on pricing to help ton when thinking about pricing, market fit and feature matrixes.

Love this section:

20 bucks.

Most common answer I’ve ever heard is 20 bucks. Some people say 30, some people say 40, but 20 is a very good guess. Now, what if I told you that that toaster had a mechanical timer that allowed you to get exactly the right level of golden deliciousness that you wanted on that piece of toast?

Do you see what I’m doing? I’m reaching into your brain, and I’m playing with your idea of what is value. I’m moving around the assumptions and beliefs that you have about what makes for good toast, and what makes for a good toaster. And I’m going to do it again. This toaster that I want to sell you has faster warm up, and that ensures that there’s perfect browning from the first slice to the last slice. You know, that terrible situation where you toast the first one and it doesn’t quite toast. And you toast the second and the third and they turn out to be charcoal? This solves that problem completely.

You feel what I’m doing, right? I’m going into the command line of your human OS and I’m playing with it.


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