AWS does need to get a mobile story together

I am a big fan of AWS but I will call a spade a spade – their mobile services suck but really they just don’t have any.

Good article on the current situation is here ::

We love AWS at Spuul and wouldn’t be here without it. Yes – you can find cheaper services to run virtual machines on – we know that but when it comes to running a global service with servers we can spin up around the globe – I still think AWS has no equals. None.

However doing some simple things on AWS for mobile is well – not simple. We tried to build our push messaging stack around it and we hit too many walls and had our messages capped per day. AWS had no concept of our user base and the ability for us to buy messages in volume. We went to PushWoosh cause it was simple and cheap. Everything else we do we hand roll behind an API that we run on AWS using AWS services. We always try to use a service versus install code on a server so we have less things to support and update. This keeps our admin headcount low. I won’t tell you how low but let’s say it can’t go any lower.

MSFT is doing a good job with mobile services but I have no first hand experience with it but I know they make some things dead simple – like push messaging, among others. AWS is never really dead simple but it works and you know what you are dealing with.

Mobile is the thing and my guess even the next thing is all about – mobile.

AWS needs to up their mobile game.

I am watching.

Any yes – Brazil really did get spanked.

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