I think about this a lot. We actually use it when we talk about Spuul versus the others. We don’t have phone support – I think something we will try to add eventually but we are fairly maniacal about replying to emaail, tweets, fb and app store comments in play store. Looking at you Apple for sucking big by not adding this feature. It is a mindset but I think one that is very worthwhile. There are some great points in here about the angles to take – I love the lose every fight one. Great point. I need to remember that one. Anyways – good advice here and I urge every startup to think about this more than they do. I am appalled at the customer service of a lot of local services. The black hole issue I have experienced more than a few times.