Calling the top on Google?

I love Ben’s work and find myself glued to his podcast as well – especially digging this episode on cable and the great unbundling :: Exponent: 021: Gamergate of Thrones

What I dig about Ben is his willingness to go out on a limb a bit with some provocative ideas. Discussing peak Google is for sure a bold claim.

However I must admit I tend to agree. They have one cash cow and in other parts of advertising – video, mobile, native and brand – they are not the clear winner. Search adversities will wane some day and they must follow up with another trick. I think Facebook will be the clear winner when it comes to mobile advertising but Twitter is also going to make a go of it,

Google is obviously working on a lot of stuff and some of it will hit and some won’t but the question remains – will they remain the giant they are today? I don’t know to be honest.

Peak Google ::

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