I love Ben’s work and find myself glued to his podcast as well – especially digging this episode on cable and the great unbundling :: Exponent: 021: Gamergate of Thrones
What I dig about Ben is his willingness to go out on a limb a bit with some provocative ideas. Discussing peak Google is for sure a bold claim.
However I must admit I tend to agree. They have one cash cow and in other parts of advertising – video, mobile, native and brand – they are not the clear winner. Search adversities will wane some day and they must follow up with another trick. I think Facebook will be the clear winner when it comes to mobile advertising but Twitter is also going to make a go of it, http://www.mopub.com/
Google is obviously working on a lot of stuff and some of it will hit and some won’t but the question remains – will they remain the giant they are today? I don’t know to be honest.
Peak Google :: http://stratechery.com/2014/peak-google/