Guess they really want to go all the way whisk the getting is still good.
I personally don’t find the devices that impressive but I admire their persistence. As far as their TV endeavors I applaud anyone trying to do a better job at smart TV’s than the smart TV goons but that’s not too high a hurdle. Problem I have with Roku is that for international content it is essentially a closed platform due to the exclusive deal with DISH – hopefully that will eventually dissolve and Roku can expand their app offering.
Clearly Apple and Google will be the biggest contenders, the new Android TV looks good on paper, but Apple TV is in serious need of a refresh to compete effectively.
Maybe Roku can clean up on the smart TV ecosystem, apart from the biggies like Samsung and LG, while expanding their devices and apps.
To do this though they need cash and lots of it.