There has been a string of posts lately discussing how the web is dying. I just find it weird because folks are acting like the web means using web browsers to view web pages. Seems such a silly notion of what the web is since to me it is just a fabric of connectivity that allows people to use browsers to look at content, it allows people to use apps like Spuul to watch movies or enables small devices to monitor a house from afar. Such a limited vision to say the web is about browsers and web pages.
First article was Farhad, who I like, talking about how the banner ad ruined the web. I get what he is trying to say but I don’t side with it. I think apps are just easier to use for the most part and normally I am holding my phone but I don’t think banner ads force me to use apps. Banners ads have ruined the experience of a lot of web pages but I think people tend to just go to other sites or use the app from the same provider. Not sure a case can be made that banners ads are destroying the web.
As always when tech journalists make such claims other journalists chime in on twitter.
Here is one good thread :: https://storify.com/dreampipe/conversation-with-mathewi-fmanjoo-and-digiphile
Some tweets to refute the advertising claims made about banners :: https://twitter.com/benkunz/status/530189087198572544
This one was funny and Farhad replied :: https://storify.com/dreampipe/conversation-with-benkunz-and-fmanjoo
I realize I don’t look at a lot of sites and the ones I do either don’t abuse banners or they don’t bug me but I know when I do hit a site with a horrid array of banners, popovers, popunders and such – I just bail. I am sure others do but guessing enough don’t to keep everything intact and working.
My premise is the web is not dying and banners exist and work. Like it or not.
Further to this Gruber writes about how apps are part of the web – I tend to agree. The web is much bigger and more successful due to the advent of smartphones and smartphone apps. We could talk a lot about how some experiences might be better as a web page versus an app or how some apps make for terrible apps just like some web pages are horrible too but this is all about user experience. It is not an issue with the web or issues about an app versus the web. Users can vote by using whatever interface they like but regardless it is all the web.
In closing, the web is thriving – no matter how you look at it.