Of course Apple’s so called streaming service is a no-show

Not a very thorough article but jogged my memory some :: http://www.techinsider.io/apple-streaming-tv-service-delayed-2016-2

I think people don’t realize that the launch of Netflix global is going to set everything back a bit before things can move forward. I love watching all the haters coming out and bashing the OTT companies over content or VPN issues. Folks – you are bashing the wrong crew. It’s the content owners to bitch at – not the streamers.

The world of content rights is such a mess it’s not even funny. Just look at all the audio guys – even Pandora can’t make money. The only guys making money in streaming audio are the owners of the rights and the infrastructure guys. Not the artists or the streaming companies. Spotify is huge but I am sure they don’t make money.

Apple wanted to upend the market and offer some sort of global subscription with content from all over at a fair price. Great. Bring it. But the content guys don’t want that cause they sold the rights a zillion different ways and until all the rights are reset and the system capitulates nothing will happen. Apple will probably keep trying but I bet it takes years.

What I don’t get is why Apple is trying to do this stuff when there is a ton of things they are not doing to make it easier to build a better OTT system on their platform. Apple is trying to be everything these days while at the same time they are not building or shipping the best tools for those who focus on OTT to build the best product. At this point Google has pulled ahead in this platform game in my opinion.

Google:

– Cheapest device to get content on the big screen – Chromecast
– Allows the app developer to implement multiple payment options – not just Google Pay
– Is shipping a basically free DRM platform that works well across chrome, android and chromecast. Plus it includes download as a core feature

Apple:

– Apple TV is pricey and still buggy as hell
– Apple only allows Apple payments and only credit cards. Emerging markets totally missed
– Shipping a DRM system that works well enough across Apple ecosystem but reserves the use of download only for Apple. Pathetic!

I have faults with both these guys in general:

    Tons of pirate apps in the stores
    Still taking 30% for content subscriptions when they know the margins don’t support it
    Unfairly using DRM to control the ecosystems

OTT biz is hard but these guys could do a lot more to help create the best platform versus trying to be the end user product.

Have fun dodging the VPN blocks!

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