Just like raising money – there is no ONE way.
If you are always searching for the trick or the hack, when it comes to these subjects I suggest moving on.
Deal flow is alive and well, which means I get lots of PDF’s sent in email and/or lots of meeting requests. I am not complaining in the slightest – I am fortunate enough to be in this position and grateful enough to know that having folks email or come in and meet me is a privilege.
I have some tips though. Take them or leave them. It’s up to you since I am an apprentice but I can always share what makes me tick.
I am all for a deck but the main thing to remember is you are telling a story. If you can emote the story without a deck. Cool. If you can use the whiteboard, a flip chart or even some play dough then cool. Whatever tool helps you tell the story is fine by me. I am interested in the story as much as anything.
Tips as a list:
– stay human and share the journey
– talk about the team earlier – don’t save it to the end
– a roster of advisors and investors is only interesting if you can explain the relation or how they help
– explain the problem you are solving – if there is no problem to explain then that should tell you something
– explain the solution – and then touch on how tech is used for the solution
– explain the various ways you might make money and who might be interested in paying for it
– touch lightly on what might happen if you can’t make money or the main plan doesn’t work
– discuss what the funds will do to help you – be explicit
– leave plenty of time for discussion – do not have the goal of getting through the slides just because you made them. It is more important to cover the topics and have a healthy discussion.
Have fun. Enjoy the telling. Ask questions. Leave an impression.
Most of the details, fact finding and business modeling discussions will most likely happen in follow up meetings anyway. The main point of your first meetup or virtual deck is to leave a positive impression while you convey the story.
As always – it is a marathon. Not a sprint.