how brands grow :: Books

Just starting this one today :: How Brands Grow: What Marketers Don’t Know

And I just realized there is a follow up book as well :: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Time to get cracking…

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One thought on “how brands grow :: Books

  1. Pingback: Marketing in 4 easy steps :: Seth Godin | Key Performance Indicators

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