FB messenger bots and payments


It was inevitable that this was going to happen – FB would connect their payment engine to the bots. I am curious what the fine print is here since now you essentially have an App Store within the android/Apple ecosystem that gives you payments from within messenger or the bot. 

I assume that the iOS payment rules cascade down in this case since Apple doesn’t allow for a virtual or subscription item to be paid for outside of the Apple payment ecosystem. Curious how all this will be policed since I imagine folks are already trying to figure out how to take advantage of it?

For physical goods Apple will allow you to connect credit cards and other payment systems in but for virtual stuff that is not allowed. Seems this is all a slippery slope given that the app within the ecosystem now becomes another full fledged ecosystem in and of itself. At some point these hyper controlled app ecosystem rules will be hard to police.

What is super interesting is how FB just increased their revenue base overnight with one swoop since now you can buy a FB news feed ad to point to your bot:

In an effort to show Facebook’s commitment to its platform for bots, Marcus announced that all types of News Feed ads can point to them and users can share bots they enjoy with their friends. And instead of forcing all bot interactions to happen through text, developers can now build web views into conversations to pull in interfaces from their websites. This way you could scroll a list of flights, consume different types of media, or even play basic games while still in the chat window.

Been talking to other folks about explaining the bot gold rush will be no different than the app gold rush when it comes to how to get noticed – you will have to pay FB to get placement or use ads to point people to your bot. This is not some new free land grab opportunity – this will be like every other new platform. Pay to play. Yes – new business models will emerge but one will have to figure out how to rise above the other bots and get customers.

Obviously this is a new frontier but I see the app stores becoming bot stores as pretty apparent.

Is Facebook messenger going to be the main, dominate cross platform bot economy?

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