Ions ago I wrote this :: https://seedvc.blog/2011/05/22/red-bull-story/
Now L2 has a small post about Red Bull and their dominance in media. Which is super impressive :: https://www.l2inc.com/how-red-bull-became-a-media-company/2017/blog
Red Bull not only airs videos across social media, but has expanded its media presence to other platforms. Like Netflix or HBO Go, Red Bull TV can be screened on Chromecast and smart TVs as well as smartphones. On Android, the Red Bull TV app has more than one million downloads. While it’s hard to say if that will translate into beverage sales, the brand has used its digital video presence to achieve the coveted goal of being top-of-mind – an increasingly difficult mission in a digital age.