Google’s nemesis: meet the British couple who took on a giant, won… and cost it £2.1 billion | WIRED UK

Google’s nemesis: meet the British couple who took on a giant, won… and cost it £2.1 billion | WIRED UK:

But the British couple didn’t celebrate. That’s not their way. “If you embark on something like this you can’t really be a victory or despair personality, because you’d burn out,” says Shivaun, 49. “We insist on it being dispassionate.” Their company was destroyed, their lives bent out of shape – but the pair insist the campaign’s been worth it. “It would have been wrong to back out,” says Adam, 51. “So we just did the right thing.”

Wouldn’t it be cool if giant tech companies like Google would just do the right thing instead of basically being evil but using a slogan of Do No Evil…

Big tech is scary at times.

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