This is such a good read. Long – but crazy worth it.
I have highlighted the paragraph that the rest of the article supports so you can get a sense of why to dig in.
For me, in strategic planning, the question in building my forecast was to flush out what I call the invisible asymptote: a ceiling that our growth curve would bump its head against if we continued down our current path. It’s an important concept to understand for many people in a company, whether a CEO, a product person, or, as I was back then, a planner in finance.