Build it and they will come: Thai developers pour billions into retail | Reuters

Excited to check this mall out next time I am in Bangkok.

Good quotes here from Pomelo.

Fair point on logistics and the first purchase being in store.

Build it and they will come: Thai developers pour billions into retail | Reuters:

Even e-commerce in Thailand is turning to malls. JD.com-backed (JD.O) fashion retailer Pomelo saw an untapped customer segment after experimenting with pop-up stores, said CEO David Jou.

“We found that some customers didn’t feel comfortable making their first purchase online, but liked our products.”

The Bangkok-based startup, which has its fifth store in Iconsiam, where e-commerce is growing, says physical stores familiarize customers with products before they place digital orders.

Shops create brand recognition and double as a pick-up point for online orders, simplifying logistics, he said.

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