Lot’s of folks linking to this today.
When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. pic.twitter.com/c0oYaBuahL
— Jason Fried (@jasonfried) September 3, 2019
It is pretty brutal how Google functions when it comes to their policy of anyone can buy ad against anything – that is anything but Google.
I think Bill is correct – it’s a shake down:
I have always wondered if this is legal. Also wondered why all the companies in the world didn’t come together to stop this. Clearly a shake down. https://t.co/hedLmeJ4rN
— Bill Gurley (@bgurley) September 3, 2019