Category Archives: Australia

Whither the Australian tech scene

Sad state of affairs down under in tech land these days.

First: https://www.afr.com/technology/tech-firms-including-airtasker-hit-by-rd-incentive-crackdown-that-threatens-software-sector-20181129-h18j51

This one seems pretty damaging – not a body blow but isn’t good sign.

Now this: https://www.bloomberg.com/news/articles/2018-12-06/australia-moves-toward-passing-law-targeting-whatsapp-signal

But the fundamental fact remains that the powers being sought by law enforcement are ill-informed, badly drafted and a gross overreach,” Digital Rights Watch said in a statement. “This bill is still deeply flawed, and has the likely impact of weakening Australia’s overall cyber-security, lowering confidence in e-commerce, reducing standards of safety for data storage and reducing civil right protections.”

RMIT University’s Gregory said the effect of the laws would likely spread beyond terrorist or criminal activities and into private-sector investigations.

“It’s too rushed, too broad, not well-defined and ultimately will be misused,” he added. “People will also be able to use this not just for criminal law matters but also corporation law matters.”

Feels pretty dangerous and I wouldn’t want to be working in security down under.

Maybe this will all blow over but to me it doesn’t bode well for the Australian tech scene.

OTT nuttiness in Australia

I wrote this earlier today so it is fitting that this data is out about OTT in Australia.

In other words some of these countries do not seem to think that it is a winner take all type of thing in video and my guess is that when one wants to stream you cannot get everything you want from one provider. This is no different than say cable or terrestrial TV – there are many channels. Same with OTT – there are many providers and it takes 2-3 of them to get all the content you want.

Netflix launches in Australia & New Zealand on March 24

http://www.gizmodo.com.au/2015/03/netflix-australian-launch-date-revealed-march-24/

We knew it was coming but now we know when. Will be interested to see if this finally buries Quickflix and how Stan will get going.

I guess we will start to see if having regional TV and newer Hollywood movies will help combat the sheer scale and tech of Netflix.

Will get this worked into the list :: http://www.nokpis.com/ott-asia/ 

Watching the Aussie market and thinking about SVOD

In our little part of the world the most advanced video advertising market and the market with lots of OTT competition is generally considered to be Australia and New Zealand.

For example :: http://www.nokpis.com/2015/03/02/quickflix-is-starting-to-fall-apart/

Some of the players :: http://www.nokpis.com/ott-asia/#australia – guessing more are coming as well.

So it is interesting to read an article like this :: http://mumbrella.com.au/svod-catalyst-tv-evolution-278126

For example this is a very good point:

Subscription video services have a monetization model devoid of creativity.
They rely on subscriptions and subscriptions alone to bring in the mullah. It makes it easy to balance the books and has the potential to be quite lucrative in a market like the US where there is a whopping 115 million households that will potentially buy the product.
In comparison, Australia will only have nine million households to market to by 2016.
This means that the maximum revenue potential for the entire SVOD market is roughly $1.1b (based on a $10p/m subscription) in Australia.

But I think this also points to the fact that a large regional player looking at ANZ region as just a piece of the puzzle probably doesn’t care too much about the economics. To me the guys that have to worry about these numbers are the one or two country services. Like Quickflix for example which is already hurdling towards going out of business.

This is the good part though:

I am glad that the TV industry is getting scared.
This invasion of innovation and technology will hopefully spur the industry to evolve.
The SVOD infrastructure seems like the perfect foundation for a new ad funded model that blends the programmatic, targeting and measurement benefits of digital advertising with traditional television.
With a web-augmented and data fueled TV and ad experience the TV industry could have something financially viable on their hands. They could give people the tailored and on-demand content that they desire.
They could banish the Nielsen family and create a robust and reliable TV measurement model.
They could continue to sell us that precious ad space.
If the networks use this opportunity to evolve, the arrival of SVOD services could be the best thing to happen to Australian TV since Kerri-Anne Kennerley.

There is room for some innovation. There is either subscription model or freemium or just free with ads. There are lots of other ideas but generally what happens is the folks that own the content don’t allow the OTT services or the OTT aggregators room to innovate. They are stuck doing the same old thing and having to kowtow to the owners of the content. To me the lack of innovation around the OTT space has to be blamed on the content owners who frown on doing things like download or experimentation around social or payment models. That leaves the content owners needing to be the ones to come up with something cool. Maybe they can use TV to do that or try to take advantage of the what OTT can offer by coming up with something truly innovative.

I am not really holding my breath waiting for it to happen though.