The Surprising Reason that There Are So Many Thai Restaurants in America – MUNCHIES

I was not aware of this. Thailand actually doing something right!

The Surprising Reason that There Are So Many Thai Restaurants in America – MUNCHIES:

Using a tactic now known as gastrodiplomacy or culinary diplomacy, the government of Thailand has intentionally bolstered the presence of Thai cuisine outside of Thailand to increase its export and tourism revenues, as well as its prominence on the cultural and diplomatic stages. In 2001, the Thai government established the Global Thai Restaurant Company, Ltd., in an effort to establish at least 3,000 Thai restaurants worldwide. At the time, Thai deputy commerce minister Goanpot Asvinvichit told the Wall Street Journal that the government hoped the chain would be “like the McDonald’s of Thai food.” Apparently, the government had been training chefs at its culinary training facilities to send abroad for the previous decade, but this project formalized and enhanced these efforts significantly.

Born in America, Sriracha sauce tries its luck in Vietnam – Los Angeles Times

Love this story. Hat tip to https://darimulut.substack.com/p/longs-hard-work-in-manila-and-a-mystery

Good to see someone call out where the name actually comes from as well!

Born in America, Sriracha sauce tries its luck in Vietnam – Los Angeles Times:

He made his first sauces by hand in a bucket. Tran called one Sriracha, a version of the Si Racha chili sauce that traces back to a coastal town in Thailand. His had a deep red hue, a thick river of garlic, distilled vinegar and jalapeno peppers poured into a plastic bottle with a green top and a rooster logo. The rest is history.

How Amazon Plans To Use Whole Foods to Dominate the Retail Industry | Fortune

Awesome read. I hope Amazon takes Whole Foods global.

How Amazon Plans To Use Whole Foods to Dominate the Retail Industry | Fortune:

The very thing that makes grocery delivery hard—that food goes bad—is the reason it’s so desirable to a company like Amazon. Because cheese grows mold and meat goes rancid and milk sours, consumers can’t hoard it in their cupboards or refrigerators indefinitely as they might toilet paper or laundry detergent. As a result, the average family hits the supermarket at minimum once a week; there’s nothing else you purchase or consume so much or so often. For Amazon, getting in on that frequency is critical to further ingraining itself in our routines and behaviors. “Food is the platform for selling you everything else,” says Walter Robb, the former co-CEO of Whole Foods. “It’s an everyday way into your life. There’s nothing else that happens quite that way.” Amazon’s quest is therefore about much more than just food.