Clearly Ben is on a roll. I don’t agree with all his monologues and tweets but I think this one is pretty good :: http://ben-evans.com/benedictevans/2014/12/9/mobile-platforms-and-technical-debt
People tend to get too religious about their phones, OS’s and all things associated with them. The fanboy thing starts to take over, Xiaomi as an example, but this stuff boils down to pure business. There are ONLY two mobile ecosystems right now. 2. Apple and Google. The China thing is another topic in that the rules are very different. However Apple seems to be doing better with their model in China than Google is. Enter Xiaomi though to see what can happen when one combines some of the essence of both players to make a go. It’s magic and it is working. However it remains to be seen if this is only going to be big in China. For the record it is only happening in China right now. I think Xiaomi will struggle outside of China.
Let’s talk about the impact more once they make bigger waves outside of China.
Microsoft is trying their hardest. Still doesn’t seem to be working. This still applies :: http://www.nokpis.com/2014/10/26/microsoft-is-only-missing-the-apps/
So Ben gets to the essence of all of this. Apple had a vision and Google had another. Take away the marketing, the religious arguments, the open versus closed jargon and what you are left with is two very similar platforms:
One way to look at this is that iOS and Android have been converging – they arrived with more or less the same capabilities despite starting from opposite ends. Apple has given up control where Google has taken it. And of course Google has had to add lots to Android just as Apple had to add lots to iOS (and they’ve generally ‘inspired’ each other on the way), and just as Apple has added cloud services Google has redesigned the user interface (twice, so far).
I am not purporting that the environments are the same or that they arrived at the same point using the same methods. It is just that if one looks closely at the model. Google started open and is starting to lock it down now. Apple started very locked down and is slowly opening. Both stances created some benefits and negatives in the early days and now the resultant evolution has created some benefits and negatives. Google is better at the old fragmentation issues and overall quality has improved. Tool wise I think Apple has a better product for developers though. Apple is making it easier to do some things but their software quality has slipped. That cannot be disputed. http://www.nokpis.com/2015/01/06/thanks-marco/
One could also discuss that Apple makes better hardware since they actually sell their own stuff. Google is still not really in the hardware business. However let’s not get into this.
The part I still find that NO ONE writes about is the difference in the view from the folks grinding out apps everyday and shipping them. How do we ship these apps? Via the App Store and the Play Store. This is where the huge differences are but there is also some evolution there. I would safely say, much to my dismay, that Google has evolved way more than Apple. Where Apple has made great strides for opening up iOS, there is literally no progress in the App Store when it comes to search, discovery or the App Store developer view. We still wait too long for app reviews, there are too many reviewer mistakes and too many features are tied to actually releases. We cannot modify pricing without releases or even update things like images or text without releases. So 3 years in with a stable app I still wait like everyone else to change some copy or update an image. Comical.
With Google a developer can update copy, bits, images and pricing at any point. Or just ship a new app whenever we want. Granted Google has issues with not policing apps enough or letting any app release (pirate or copy app) but they actually have improved some. I still think both Apple and Google should converge stances. Google needs approvals or review for first apps and Apple needs to let people update apps without approvals.
Where I think the big divide is though is around emerging markets. Apple is somewhat behind in that everything one must do around purchases is tied to Apple payments which need credit cards. I can’t use gift cards for subscriptions since everyone always mentions gift cards. I focus on India a lot and the big reason Apple is not as big as Android is about device cost but more importantly the payment problem. Google implements telco billing or at least does not stop us from putting in our own telco billing. With Apple I am stuck with Apple. This has to change for Apple to succeed. I personally think this is the biggest headwind Apple has in some regions – it just can’t function without a credit card backing. If Apple had some sort of regional telco billing I think the flood gates would open around the iOS ecosystem.
All that being said I think Ben ends on an interesting note that is also where emerging and non-emerging markets differ. Messaging:
But the underlying philosophies remain very different – for Apple the device is smart and the cloud is dumb storage, while for Google the cloud is smart and the device is dumb glass. Those assumptions and trade-offs remain very strongly entrenched. Meanwhile, the next phases of smartphones (messaging apps as platforms and watches as a dominant interface?) will test all the assumptions again.