This is cool and hope it comes to Singapore. I feel like in the world of affordable but modern men’s fashion is just vacant – let alone something that approaches the market with tech.
JD-backed fashion brand Pomelo Fashion is debuting a menswear label called Pomelo Man (PM) in Thailand this month.
— Read on insideretail.asia/2018/12/21/pomelo-fashion-launches-menswear-range-in-thailand/
David Jou, CEO of Pomelo Fashion, says its business is growing on the back of the digital retail trend, which will continue in spite of trade tensions and issues in politics.
— Read on www.cnbc.com/video/2018/12/06/fashion-e-tailer-trade-war-has-little-impact-on-us.html
Excited to check this mall out next time I am in Bangkok.
Good quotes here from Pomelo.
Fair point on logistics and the first purchase being in store.
Build it and they will come: Thai developers pour billions into retail | Reuters:
Even e-commerce in Thailand is turning to malls. JD.com-backed (JD.O) fashion retailer Pomelo saw an untapped customer segment after experimenting with pop-up stores, said CEO David Jou.
“We found that some customers didn’t feel comfortable making their first purchase online, but liked our products.”
The Bangkok-based startup, which has its fifth store in Iconsiam, where e-commerce is growing, says physical stores familiarize customers with products before they place digital orders.
Shops create brand recognition and double as a pick-up point for online orders, simplifying logistics, he said.